Time Is Our Currency

Time is the ultimate luxury, time is the only truly limited resource an individual has.

Pumping Up Public Perception

Under the intuitive guidance of Catalin Dascalu – The Luxury Co-Founder and President – the group has nurtured partnerships with unique luxury brands to deliver the ultimate luxury experience to a discerning clientele. Dedicated to sharing a “commitment to excellence”, the group’s every move is underpinned by values of creativity, loyalty, passion, motivation, professionalism and flawless service.

We foster a culture of inspiration in an effort to reach great heights of performance and success. This assists us in remaining the premier luxury experts in the region, developing our brands with consistency, strength, passion and focus to enable them to stand out in the competitive luxury market.

Based in London & Dubai, our team consists of a combination of talented and experienced local and foreign experts with different professional experience and personal backgrounds. Among The Luxury team are graduates from top business schools that have worked for different brands and lived in various parts of the world. Our team diversity is what makes us unique and successful. Having lived in different countries, our team members are multi-cultural individuals that speak several languages and know how to adapt quickly to given situations. Having managed brands such as Pandora, Lancôme, Givenchy, Issey Miyake, Jean Paul Gaultier, Christofle… our consultants have deep expertise in various sectors.

Our team of experts provides services for:

Premium & luxury brands on their marketing and retailing strategies for Middle East.

Property developers & retailers on their strategic retail mix and positioning.

Global Lifestyle Management & Concierge Services

Luxury Events 

Influencers for Luxury Brands Campaign

The Luxury is currently active in 4 main sectors:

Real Estate




We believe sustainability is a business opportunity

For The Luxury, sustainable business is smart business. Smart business does not respect convention,  it respects innovation, pioneering business models and outside-the-box-thinking. As our world closes  in on its limited resources,  new challenges will continue to arise for our Group, our industry and beyond.

Driven by this conviction, we propel our brands to lead with business practices that contribute to a better world economically, environmentally and socially. We believe that the payoffs of becoming a more sustainable business to create positive value for our people and our planet, make the endeavours not only worthwhile but also essential.
In light of this, we developed the Environmental Profit & Loss (EP&L); a pioneering management tool  that measures and monetises  the environmental impacts of our activities. Led by the insights  of our EP&L, we focus our priority actions on sourcing practices, production processes and supplier performance.

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